Website Intel Blog

New Google Remarketing Technology has Ecommerce Sales Up

Google remarketing gives advertisers the ability to show online ads to persons who have previously visited their website. This new and exciting technology is helping to drive more sales online through customizable applications. An example of one exciting application is the ability to show online ads to visitors who abandon a shopping cart, calling on them to return and complete their purchase. Remarketing is effective for non-ecommerce actions as well, such as targeting persons who visit your site but fail to download a free .pdf. Showing ads to these visitors after-the-fact allows advertisers to leverage their knowledge of an already interested visitor in order to increase their conversion rate. Google remarketing puts advertisers in control of countless new ways to target their visiting audience. It is also helping to increase conversion rates.

Planning a PPC Budget

by Ryan Bardo
June 16, 2010
Pay Per Click

Planning a budget for a paid search campaign (PPC) is not as simple as taking 30 minutes to run keywords through Google’s keyword estimator tool..

CASE: Analytics Consulting Saves Client Big Bucks

by Adam Yakish
May 11, 2010
Google Analytics

So how significant were the discrepancies? After correcting the installation, the reported bounce rate dropped…

Proper Web Analytics Implementation is Dependent on Company Decision-Making Culture

by Ryan Bardo
April 12, 2010
Web Analytics

The first thing that must be looked at before a company decides to implement an analytics program is how the company uses business intelligence to make decisions.

Combining Include Filters with Virtual Pages

by Adam Yakish
March 18, 2010
Google Analytics

Sometimes combining certain filter types with goals can be a bit involved. Here’s one working example that may help.